LAN And TAM To Merge Into a Single Brand25th Aug 2014
The two South American airline giants—LAN Airlines and TAM Airlines - are already in the advance stage of their planned single-brand airline system since their merger in 2012.
LAN Airlines' CEO, Ignacio Cueto, revealed recently that the two airlines will start the transition into a single brand towards the end of this year.
He was quoted as saying, through Colombia's El Tiempo newspaper, that LATAM Group management is discussing about a suitable name as a single brand for the entire LATAM subsidiaries but doing away with acronyms like LAN, TAM, or even LATAM.
The airline executive admitted that it was hard to find a single brand for the group, but said that it is necessary to come up with a name that would identify the whole group. He added that it would then be easy for the group to do promotional campaigns to market their products and services common to them.
The single-brand airline system will also enable passengers to easily identify the group's route network especially places that they are not too familiar with.
The LATAM Airlines Group consists of LAN Airlines subsidiaries as well as TAM Airlines.
LAN Airlines subsidiaries include LAN Argentina (4M, Buenos Aires Aeroparque), LAN Colombia (4C, Bogotá), LAN Ecuador (XL, Quito Int'l), LAN Perú (LP, Lima), LAN Cargo (UC, Santiago de Chile Int'l), Linea Aérea Carguera de Colombia (L7, Bogotá), MAS Air (M7, México City), and ABSA Cargo (M3, Campinas Viracopos).
TAM Airlines subsidiaries include Pantanal Linhas Aéreas (GP, São Paulo Congonhas), TAM Airlines (PZ, Asuncion), and TAM—Táxi Aéreo Marília (São Paulo Congonhas).